A new survey by Goodknight, India’s leading household insecticide brand under Godrej Consumer Products Ltd. (GCPL), has revealed that 81% of Indians fear mosquito-borne diseases like dengue and malaria can strike at any time of the year, not just during monsoons. East India showed the highest concern, with 86% respondents agreeing to the year-round risk, followed by West (81%) and North and South (80%).
The pan-India study, conducted by YouGov, highlights how climate change, urbanisation and changing environmental conditions have led to year-round breeding of mosquitoes. India recorded over 2.33 lakh dengue cases last year, underscoring the need for constant vigilance.
Where dense population growth and waterlogging during both monsoon and dry months are common, traders in the city’s markets note a spike in demand for mosquito repellents throughout the year. Consumers are increasingly opting for branded, government-approved solutions, avoiding unregulated products that may pose health risks. Shilpa Suresh, Head of Marketing–Home Care, GCPL, urged families to use only safe, CIBRC-approved repellents. GCPL has introduced Renofluthr in, India’s first indigenously developed and patented molecule, in its new Goodknight Flash liquid vaporiser, claiming it to be twice as effective as other formulations.
