Mahindra & Mahindra Ltd. has launched its revamped Bolero range, introducing top-end variants Bolero B8 and Bolero Neo N11, priced between ₹7.99 lakh and ₹9.99 lakh (ex-showroom). The move reinforces Mahindra’s position in the utility SUV segment, combining rugged performance with contemporary styling and upgraded technology.
The New Bolero showcases a bold grille, diamond-cut R15 alloy wheels, Stealth Black color option, leatherette upholstery, and a 17.8 cm touchscreen infotainment system with steering-mounted controls. Bolero Neo emphasizes urban sophistication with sleek grille accents, dark metallic R16 wheels, Lunar Grey and Mocha Brown interiors, 22.8 cm touchscreen display with rear-view camera, and advanced RideFlo Tech with MTV-CL and FDD suspension. Both models retain mHAWK engines and body-on-frame construction, ensuring reliability across city streets and challenging terrains.
Dealers report strong anticipation for the B8 and N11 variants, with urban and semi-urban buyers seeking SUVs that offer both comfort and durability. Early bookings indicate that festive-season sales are likely to surge, reflecting the Bolero’s continuing popularity in key automotive market. Nalinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra Ltd., said, “The new Bolero range blends toughness, contemporary styling, and modern features, appealing to both city and rural consumers across India.”
