Tata AIA Life Insurance has announced a strategic partnership with CNBC-TV18 to strengthen the visibility and credibility of financial advisors across India, aligning with the country’s rapid economic growth and rising demand for structured financial planning. With life insurance now classified as an essential category following the government’s GST exemption, the sector is witnessing sharper consumer interest and affordability.
As one of India’s leading protection providers, Tata AIA is focusing on empowering its network of over 1.5 lakh advisors with improved tools and support systems. Central to this effort is the launch of Tata AIA AURA, an exclusive recognition platform celebrating advisors who demonstrate trust, consistency, and a strong consumer-first mindset. “With AURA, we aim to honour our advisors’ entrepreneurial spirit and inspire more professionals to consider insurance as a full-time career,” said VenkyIyer, MD & CEO, Tata AIA Life Insurance.
In Guwahati, financial advisors say the initiative is expected to enhance consumer trust, especially as urban families increasingly prioritise long-term protection products. The GST relief and national-level storytelling are likely to drive higher insurance adoption among upwardly mobile consumers in the Northeast.
Through this collaboration, advisor success stories will be amplified across CNBC-TV18, CNBC-AWAAZ, Moneycontrol and digital platforms, reinforcing the vital role advisory plays in building a financially secure India.
