The luxury jewellery retail segment in Northeast India is set for a notable expansion with Nemichand Bamalwa Jewellers (NCB) launching its flagship showroom in Guwahati, strengthening the region’s premium retail landscape. The nearly 40-year-old jewellery brand has opened its new store at Ganeshguri, GS Road, with public access beginning February 7, 2026, following an unveiling by noted personality Nishita Goswami.
NCB, widely regarded as a pioneer of the 22/22K gold jewellery standard, has positioned itself around transparency and purity assurance. The company’s innovation ensures jewellery maintains full 22K purity even after melting without deduction in gold weight, addressing earlier industry practices where lower-purity solder reduced overall gold content to 18K–20K and impacted customer value.
The Guwahati flagship outlet will offer wedding, bridal and party wear collections, including jewellery crafted in natural diamonds, gold, jadau and polki designs, targeting customers seeking high-value, heirloom-grade products. Directors Pramod Bamalwa, Vinay Bamalwa and Ravi Bamalwa said the company invested three years preparing for the Northeast expansion, aiming to build a market presence anchored in fair pricing, transparency and long-term customer trust.
