Functional tea boom: Tetley Green Tea Slim Care bets on purpose-driven wellness trend

As Indian consumers increasingly opt for purpose-led beverages, functional teas are carving out a stronger presence in the daily wellness segment. With evolving preferences, buyers are choosing drinks that support balanced lifestyles without demanding drastic changes, positioning green tea as a staple in modern routines.

Green tea, valued for its natural antioxidants and light, refreshing profile, has emerged as a preferred base in this shift. Its versatility allows consumption across the day — during work hours or as part of an evening ritual — reinforcing consistency over intensity in health habits.

Capitalising on this growing trend, Tetley Green Tea Slim Care blends premium green tea with added L-Carnitine, designed to help reduce body fat when combined with a balanced diet and regular physical activity. The product is available in Lemon and Honey, and Ginger, Mint and Lemon variants, encouraging routine building through familiar flavours and convenient consumption. The brand positions the offering as an everyday addition rather than a quick solution, aligning with the broader functional beverage movement.

In Guwahati, trade sources indicate rising traction for flavoured green tea variants, particularly among young professionals and urban households. Retailers report steady off-take in the wellness category, reflecting a growing appetite for accessible, routine-based health products in the city’s expanding consumer base.

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