Tata Soulfull has expanded its breakfast cereals portfolio with the launch of its new Ultimate Millet Muesli range as the company sharpens its focus on India’s fast-growing health and wellness foods market. The launch is accompanied by the brand’s new campaign, “Nourish Your Goals with Millets”, aimed at promoting goal-oriented nutrition among consumers. The new range includes three variants tailored to specific consumer needs — Tata Soulfull Ultimate Millet Muesli Slimcare for weight management goals, Ultimate Millet Muesli Hi-Protein to support protein intake, and Ultimate Millet Muesli Probiotic for gut health. The company said the products are built around millets to combine traditional nutrition with modern breakfast formats.
Speaking on the launch, Deepika Khattar Bhan, President-Packaged Foods, Capital Foods and Soulfull, said consumers are increasingly seeking foods aligned with specific wellness goals rather than generic healthy eating options. She said the campaign highlights how consistent nourishment plays a key role in achieving long-term goals. The campaign will be rolled out through a digital-first strategy across YouTube, Meta platforms, social media and influencer collaborations targeting evolving consumer cohorts.
In Guwahati, retailers and nutrition-focused stores have witnessed rising demand for millet-based and functional food products, especially among health-conscious urban consumers. Industry observers believe the launch could strengthen Tata Soulfull’s presence in Northeast India, where awareness around healthier packaged breakfast options has grown steadily in recent years.
