Godrej Consumer Products Ltd. (GCPL) has expanded its Park Avenue Fragrances portfolio by entering India’s women’s perfume segment with the launch of the ‘Park Avenue for Her’ Eau De Parfum range, as the company looks to capitalise on the country’s growing premium fragrance market.
The new collection comprises four variants—Poise, Grace, Verve and Allure—featuring fresh, floral, spicy and warm woody fragrance notes. Designed for modern women, the range is positioned for everyday wear as well as gifting occasions.
The move comes at a time when India’s fragrance market is witnessing strong growth. According to IMARC, the domestic perfume market was valued at USD 1.25 billion in 2025, with women accounting for 52 per cent of total demand, highlighting the increasing preference for premium and long-lasting fragrances.
Commenting on the launch, Samir Suryawanshi, Head of Marketing – Personal Care at GCPL, said the premiumisation of India’s fragrance category is creating significant opportunities in the women’s segment. He said Park Avenue, which has built a strong presence in the male perfumes category, aims to develop a holistic fragrance portfolio by expanding into products for women and strengthening its presence in urban markets.
The range is available in 100 ml Eau De Parfum bottles priced at Rs 799 and a four-piece discovery gift set containing 20 ml bottles of each fragrance at Rs 849. The products will be sold through modern trade outlets and leading e-commerce platforms, including Amazon, Flipkart, Nykaa and Zepto.
The launch marks Park Avenue Fragrances’ diversification beyond its established men’s grooming business, reflecting GCPL’s strategy of leveraging premiumisation and innovation to deepen its footprint in India’s fast-growing personal care and fragrance market.
