ICICI Bank has relaunched its annual ‘Festive Bonanza’, offering discounts, instant cashback and EMI benefits across shopping, electronics, travel, fashion, furniture, home décor and quick-commerce categories. The campaign covers transactions through ICICI Bank credit and debit cards, internet banking, cardless EMI and no-cost EMI options.
As part of the campaign, customers can avail a 10% discount during Flipkart’s Big Billion Days sale beginning October 8. The bank is offering cashback of up to ₹7,000 on the new iPhone Duo, iPhone 18 Pro and Pro Max, while select Apple products carry cashback of up to ₹15,000. ICICI credit cardholders can also opt for Apple’s ‘iPhone for Life’ programme, featuring 24-month interest-free instalments and a guaranteed buyback option.
Other offers include discounts of up to ₹10,000 on Google Pixel 11 and Xiaomi smartphones, ₹30,000 on electronics, ₹35,000 on travel bookings and 30% on furniture and home décor. Partnerships include Apple, Google Pixel, LG, Samsung, Haier, Sony, MakeMyTrip, Goibibo, Yatra, Ajio, Tata Cliq, Blinkit, Pepperfry and others.
In Guwahati, the campaign comes as festive shopping gains momentum, with online discounts increasingly influencing consumer choices alongside traditional markets and malls.
