udaan, India’s leading eB2B platform, has reported its highest-ever daily buyer growth in 2024, achieving a 70% increase in buyer run rate and a 65% rise in revenue run rate. The platform shipped over 2.45 billion units of products, with total food product deliveries exceeding 7 lakh metric tonnes.
The FMCG category recorded an 85% YoY growth, supported by a 50% increase in product orders from retailers. Private label brands saw an impressive 250% surge in revenue, reflecting growing demand for high-quality, value-driven products. Additionally, udaan strengthened its logistics by deploying electric vehicles (EVs) for last-mile delivery in Bengaluru, promoting sustainability.
Vaibhav Gupta, Co-Founder and CEO of udaan, said, “With 85%+ growth in FMCG and 250% growth in staples private labels, we are actively leading kirana commerce transformation. Our focus remains on innovation, efficiency, and strengthening Bharat’s kirana ecosystem.” The platform’s deep market penetration has enabled local stores to stock a diverse range of FMCG, personal care, and staple products, strengthening their competitiveness in the fast-evolving retail sector.
