Anchor Oral Care, a flagship of Anchor Consumer Products, has reinforced its market presence in the North East by appointing celebrated actor Aimee Baruah as its brand ambassador. The company also rolled out two region-focused campaigns—“Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha”—to bolster brand visibility and connect with local consumers.
With the North East long recognized as a high-potential market, Anchor’s strategic push aims to strengthen its distribution network and expand market share. The campaigns promote its flagship Anchor Red Toothpaste, known for its ten Ayurvedic benefits, CalFlo formulation, and 100% vegetarian credentials—features aligned with growing consumer demand for ethical and natural oral care.
Retailers report a noticeable uptick in demand for Ayurvedic formulations, especially those featuring ingredients like tulsi, pudina, and laung. Anchor’s refreshed approach resonates with health-conscious consumers seeking both tradition and modern efficacy in their daily care routines.
