Aditya Birla Sun Life Insurance Company Limited (ABSLI), the life insurance arm of Aditya Birla Capital, has introduced the ABSLI Super Term Plan, a comprehensive pure protection term insurance product combining life cover, income security, and built-in health management services. The launch reflects ABSLI’s commitment to a customer-first approach and holistic well-being.
The Super Term Plan offers three flexible coverage options — Level Cover, Increasing Cover (5% annual simple interest), and Level Cover with Return of Premium. It also includes Enhanced Life Stage Protection, allowing policyholders to increase coverage upon key life events like marriage or home loans. Key features include an Instant Payment on Claim Intimation within one working day and multiple death benefit payout options — lump sum, monthly income, or both. A Staggered Death Benefit enables payouts over five years, with an option to convert to a lump sum anytime.
In Guwahati, the plan is expected to gain momentum among salaried professionals and young families seeking customisable financial protection with integrated health services. The region’s increasing awareness of health-linked insurance products makes this offering especially relevant for Assam’s evolving urban insurance landscape. Kamlesh Rao, MD & CEO of ABSLI, called the plan “a thoughtfully designed solution to ensure lasting protection and peace of mind.”
