Vi targets 2G segment with new guarantee programme, adds 24 days extra validity per year

Vi has launched a strategic initiative aimed at strengthening its presence in the 2G handset segment by introducing the Vi Guarantee Programme, offering 24 additional validity days annually on unlimited voice prepaid plans priced at ₹199 and above. Customers will receive 2 extra days of service with every recharge, addressing the long-standing issue of recharging multiple times in a month due to standard 28-day packs.

This move aligns with Vi’s broader retention strategy, targeting voice-dominant, low-data users. Popular packs under the scheme include ₹199 (Unlimited Calls, 2GB/3GB Data, 300 SMS) and ₹209 (adds Caller Tunes), now effectively valid for 30 days. The offer is applicable only for 2G handset users. Meanwhile, Vi’s 4G/5G Guarantee Programme—offering 130GB extra data over a year—remains active for users on ₹299+ plans.

Where a sizable portion of the population continues to rely on basic mobile phones for communication, this programme is expected to drive stronger engagement among prepaid users. Local distributors anticipate improved recharge consistency and reduced churn, particularly in suburban and rural areas. Customers can activate the Vi Guarantee via USSD *999# or by calling 1212. The data offer can be availed through the Vi App.

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