Vi bets big on premium postpaid with REDX Family Plan; eyes growth in tier-2 markets

Vodafone Idea (Vi) has rolled out its REDX Family Plan, aiming to capture a larger share of India’s premium postpaid market. Priced at ₹1601/month for two members, the plan is the country’s first to offer truly unlimited 4G/5G data and equal international roaming benefits for all family members—primary and secondary alike.

The plan is loaded with value-added services, including bundled access to OTT giants like Netflix, Amazon Prime, SonyLIV, and JioCinema. Users also benefit from four complimentary airport lounge visits annually, a 7-day international roaming pack worth ₹2,999, and Swiggy One’s 6-month subscription. Additional family members can be added at ₹299 per month, enjoying the same privileges. Device protection via Norton and Vi Priority services further strengthen the offering.

The REDX Family Plan is expected to appeal to upwardly mobile families and working professionals. As data consumption surges and streaming becomes mainstream, the comprehensive nature of the plan positions Vi to gain traction evolving postpaid landscape, especially among families seeking value and digital convenience.

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