Alcatel has announced a strategic partnership with BSM Ventures, a leading distribution house in Assam, to expand its offline retail network in the North East. The move reinforces Alcatel’s commitment to delivering innovative, reliable, and accessible products backed by strong after-sales support and warranty.
BSM Ventures, led by Binoy Kumar Agarwala, has built a reputation for enhancing regional visibility for global technology and lifestyle brands. With a robust retail ecosystem and proven expertise, the firm is expected to play a pivotal role in maximizing Alcatel’s offline reach and consumer accessibility across Assam and beyond.
“At a time when disposable income is rising in the North East, this collaboration will help us strengthen Alcatel’s presence and create new opportunities for growth,” said AtulVivek, Chief Business Officer, NxtCell India (Alcatel). AnshRathi, COO, NxtCell India, added that the partnership marks a milestone for Alcatel’s India journey while paving the way for further expansion into other states.
In Guwahati, the tie-up is seen as a timely move to meet growing demand for affordable yet dependable consumer technology. As Guwahati consolidates its position as a major retail hub in the North East, Alcatel’s increased offline presence is expected to intensify competition and widen choices for consumers.
