Air India, India’s leading global airline, has rolled out an Artificial Intelligence (AI)-driven feature, eZ Booking, whereby customers can complete their reservation on its website in fewer steps than currently available by just texting or talking to the AI Agent his detailed travel itinerary.
Currently available exclusively for members of Maharaja Club, Air India’s loyalty programme, the innovation helps customers book their ticket on the Air India website, airindia.com, by eliminating a number of commands and without having to navigate multiple screens. eZ Booking is another step in Air India’s endeavour to give its customers an enhanced and seamless experience.
eZ Booking is powered by intelligent ‘Agentic AI’ tools and simulates the role of a travel agent by listening to the customer’s requirement and generating a customised itinerary. “We hope our guests will enjoy the ease-of-use, speed, and convenience of eZ Booking that further enriches our strong digital channel presence,” said Dr. Satya Ramaswamy, Chief Digital and Technology Officer, Air India. Guests can find the eZ Booking feature on the top navigation bar once they log into the Maharaja Club website on www.airindia.com.
