American Tourister, a leading travel gear brand, launched its vibrant new campaign “Everyone’s In,” celebrating youthful energy, inclusivity, and the joy of shared experiences. Anchored by a 2-minute original track sung by Jonita Gandhi and Siddhant Chaturvedi, the campaign features Ananya Panday and Siddhant Chaturvedi in a lively, outdoorsy music video reflecting road trips, spontaneous adventures, and new friendships. The campaign also includes 20 and 30-second digital edits to engage young, socially connected travellers.
Anushree Tainwala, Executive President – Marketing, Samsonite South Asia, highlighted, “Our campaign celebrates travel as an experience – the people you meet, the memories you create, and the stories you take along.” The campaign’s collaboration with Sony Music blends pop culture with travel-forward messaging, while social media activations and influencer partnerships, including Rohit Saraf and Taaruk Raina, aim to spark real-life connections and personalized engagement through remixing and contests.
In Guwahati, the campaign has already begun to resonate with young urban travellers. Retail outlets report increased footfall and strong interest in American Tourister’s travel gear, with shoppers drawn to the brand’s stylish and functional luggage, reflecting a growing trend among the city’s youth to combine travel with lifestyle and social experiences. With “Everyone’s In,” American Tourister is not just promoting luggage, but a movement where music, friendship, and travel converge for a generation eager to explore.
Link to the TVC – https://www.youtube.com/watch?v=4tDQZBA_MwE
