Aviva India has introduced Aviva Bharat Bal Vikas Yojana, a Non-Linked Non-Participating life insurance savings plan designed to help families in rural and semi-urban India build financial security for their children’s future. With premiums starting as low as ₹1,000 per month, the plan combines guaranteed maturity benefits with life cover—tailored to meet aspirations like higher education, skill training, or launching a small business.
The product allows entry for individuals aged 3 to 50 years and offers policy terms from 12 to 30 years, with maturity up to age 80. Customers can pay premiums monthly, quarterly, half-yearly, or annually, ensuring flexibility across income levels. In case of the policyholder’s demise during the term, the nominee receives the highest of the death sum assured, surrender value, or at least 105% of total premiums paid.
In Guwahati, where middle-income households are increasingly seeking structured savings tools, financial advisors believe this plan aligns well with local demand. The simplicity and fixed benefits make it a compelling choice for parents focused on long-term planning. Aviva says the product reflects its continued focus on financial inclusion and meeting the needs of “real Bharat.”
