Ayurveda sector gains momentum as consumers seek holistic health solutions

As India gears up to observe National Ayurveda Day on September 23, experts are highlighting the growing relevance of Ayurveda in addressing modern lifestyle challenges. Stress, sleep disorders, anxiety, weight concerns, and hormonal imbalances are pushing many to seek holistic solutions rooted in the ancient science of life.

Dr. Madhumitha Krishnan, an Ayurveda specialist, emphasizes practices such as waking up early during Brahma Muhurta, adopting mindful diets including almonds and fresh produce, and integrating yoga and meditation into daily routines. Personalized approaches, based on one’s dominant dosha—Pitta, Vata, or Kapha—are increasingly seen as essential for sustained wellbeing. Ayurveda also underscores the importance of adequate sleep, suggesting routines like warm oil massages and meditation to combat insomnia and improve overall health.

Ayurvedic products and wellness services is witnessing notable growth. Local stores report rising demand for organic foods, herbal supplements, and nuts like almonds, while yoga studios and wellness centers are seeing increasing participation in classes and workshops. Consumers in the region are actively seeking products and practices that support holistic health, reflecting a broader national trend of integrating traditional wisdom into modern lifestyles.

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