Bajaj Allianz unveils ‘Aponar Babe’ custom health insurance plan for Assam residents

Bajaj Allianz General Insurance has launched ‘Aponar Babe’, a health insurance plan tailored specifically for the people of Assam. Announced on June 19, 2025, the product reflects the insurer’s strategy to offer region-specific coverage, factoring in local healthcare needs, treatment availability, and affordability. The plan offers sum insured options ranging from ₹5 lakh to ₹20 lakh and is available in both individual and floater variants, making it suitable for individuals and families alike.

Aponar Babe includes comprehensive benefits such as inpatient hospitalisation, robotic surgeries, stem cell therapy, organ donor expenses, and lifelong renewal. It also provides value-added features like Unlimited Sum Insured Reinstatement, Super Cumulative Bonus, Accidental Death Cover, and Cashless Discount. A unique Festive Bonus offers ₹1,000 per day during festival-related emergency hospitalisations. Additionally, policyholders can earn wellness discounts of up to 10% by meeting monthly step goals.

In Guwahati, the insurance plan is expected to see strong traction, particularly among the growing urban middle class and professionals seeking personalised healthcare protection. With Guwahati’s expanding hospital infrastructure and rising medical costs, Aponar Babe aligns well with local market dynamics. The policy is available through agents, partner banks, branches, and online platforms including the ‘Caringly Yours’ mobile app.

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