Bajaj Finance Ltd., India’s largest private-sector NBFC and part of Bajaj Finserv, organized its financial literacy initiative, ‘Arthsutra Samvad’, at Borkhola Gram Panchayat, Assam. The programme, part of a pan-India campaign, aims to promote financial inclusion across villages and underbanked regions.
Dignitaries including Shri Manoranjan Sutradhar, Block Project Manager, Assam State Rural Livelihoods Mission (ASRLHM), and local Panchayat leaders addressed around 100 participants, including Self-Help Group members. Shri Sutradhar emphasized the importance of understanding banking processes, maintaining a good CIBIL score, repaying loans on time, and borrowing responsibly. He also highlighted the need for awareness about digital fraud and scams, urging villagers to report cyber incidents to helpline 1930.
The initiative focuses on savings, responsible borrowing, financial discipline, and recognizing scams, combining workshops, interactive sessions, and community dialogues. Participants were guided on using mobile devices safely, avoiding suspicious apps, and steering clear of fraudulent investment schemes. In Silchar, local residents welcomed the initiative, noting its relevance for small traders and daily wage earners who often face challenges accessing formal banking. “Programmes like this help people plan their finances better and avoid debt traps,” said a local shopkeeper, highlighting the growing interest in financial literacy in the town’s markets. Bajaj Finance’s programme reflects its commitment to bringing underserved communities into India’s mainstream financial ecosystem, blending practical knowledge with long-term empowerment.
