India’s festive season has once again spotlighted the country’s evolving digital lending landscape, with Bajaj Finance Ltd. showcasing strong growth powered by tech-enabled credit adoption. The fintech-led NBFC reported a 27% jump in loan volumes and a 29% rise in loan value between September 22 and October 26, 2025, disbursing nearly 63 lakh loans across consumption categories.
A key highlight of this surge is the entry of 23 lakh new customers into the lender’s ecosystem, with 52% being first-time borrowers — signalling a growing appetite for digital credit among India’s emerging consumer base. Industry observers note that next-generation GST reforms and personal income tax revisions have helped expand disposable incomes, accelerating digital financing and retail upgrades.
Chairman Sanjiv Bajaj said technology and reform-driven affordability are reshaping consumer behaviour. Despite a 6% drop in average loan ticket size due to GST reductions, consumers gravitated toward premium products: loans for 40-inch-and-above TVs climbed to 71% from 67% last year, reflecting rising lifestyle aspirations.
Supported by 239,000 physical touchpoints across 4,200 locations and a rapidly scaling digital journey through the Bajaj Finserv App, the company continues to blend fintech adoption with deep market reach — positioning itself as a key driver of India’s tech-powered consumption and financial inclusion movement.
