Canara Robeco Asset Management Company Limited (AMC), India’s second-oldest asset management firm, has launched the ‘Nivesh Bus Yatra’ in Assam to educate investors about mutual funds and long-term financial planning. The initiative will cover Guwahati, Jorhat, Dibrugarh, and Silchar, reaching communities across the state.
Where residents were engaged in practical sessions on mutual fund investments. Rajnish Narula, Managing Director and CEO of CanaraRobeco AMC, emphasized, “An informed investor not only makes better decisions but also strengthens the broader financial ecosystem. The Nivesh Bus Yatra brings financial education directly to communities, simplifying investing and dispelling myths.”
In Silcahr, the Yatra aims to tap into the city’s growing financial awareness and rising investor base. Local market stakeholders welcomed the initiative, highlighting that such outreach can encourage more residents to explore mutual funds as a secure, long-term investment avenue. Demonstrations and digital tools offered during the bus stops aim to clarify misconceptions and encourage disciplined wealth creation among Silcahr’s residents. Gaurav Goyal, Head of Sales & Marketing, stated that the Nivesh Bus will make financial knowledge practical and accessible, targeting both first-time investors and seasoned individuals seeking guidance. With past visits to states like Kerala, Punjab, West Bengal, Tamil Nadu, and Karnataka, Assam marks a significant expansion of this investor education drive.
