The health food market is witnessing a noticeable shift as demand surges for cholesterol-lowering products, driven by increasing consumer focus on heart health and preventive wellness. According to Ritika Samaddar, Regional Head of Dietetics at Max Healthcare, dietary additions such as almonds, oats, whole grains, fruits, and garlic are playing a pivotal role in controlling cholesterol and reducing lifestyle-related disease risks.
Almonds, rich in essential nutrients like magnesium and protein, are gaining popularity for their ability to reduce LDL cholesterol and abdominal fat. Oats and whole grains, known to support cardiovascular health and weight management, are now key ingredients in many packaged health products. Fruits, offering high fiber and low saturated fat, are further driving demand in the fresh produce segment. Garlic, increasingly incorporated into culinary staples, is appreciated for its natural cholesterol-lowering properties.
In Guwahati, the shift toward cholesterol-conscious diets is influencing local retail trends. Supermarkets and health food stores report a consistent rise in sales of oats, dry fruits, and organic grains. Retailers are expanding their healthy product lines to cater to urban consumers seeking functional food options.
This growing preference signals strong market potential for heart-healthy foods across urban India.
