Tata Group’s electronics retail arm Croma has strengthened its presence in the Northeast with the launch of two new stores in Guwahati, located at VIP Road and Lokhra. The expansion marks a significant step in Croma’s regional growth, bringing its total store count in Assam to three. Customers can avail inaugural offers of 15% off on select electronics from July 20 to August 3, followed by 12% off from August 4 to 19. The VIP Road outlet spans 7,700 sq ft at the bustling Chandan Nagar junction, while the 5,000 sq ft Lokhra store at Altair targets the educational hub between Beltola and Lokhra, catering to students, families, and professionals.
A Croma spokesperson from Infiniti Retail Ltd said, “We are excited to deepen our engagement in Assam. These new stores are part of our mission to bring trusted technology and personalized service closer to every household.”
In Guwahati, Croma’s arrival is expected to intensify competition and cater to the increasing appetite for smart devices and home tech. Consumers here are rapidly adopting premium gadgets, making the city a strategic destination for major retailers. Both stores are open daily from 11 a.m. to 9 p.m.
