With the onset of Raksha Bandhan, the dry fruit market is witnessing strong momentum, led by a surge in demand for California almonds. As consumers increasingly prioritize health during festive indulgence, almonds are emerging as the preferred choice, backed by nutritionists and celebrity endorsements.
Revealing how she celebrates Raksha Bandhan, Bollywood actress Soha Ali Khan said, “Raksha Bandhan is a special day for my family. I prepare healthy yet tasty treats like grilled almond burfee and almond brownies. As a daily habit, I make sure to give almonds to my husband and daughter as part of their morning routine – something I never skip, even on festivals. Almonds are not only flavorful but also incredibly beneficial for our health, which is why I try to incorporate them into as many dishes as possible.”
Regional Head-Dietetics, Max Healthcare – Delhi, Ritika Samaddar said, “During festivals like Raksha Bandhan, people often indulge in unhealthy food without realizing its impact on health and weight. I recommend celebrating mindfully with nutritious options like almonds. Rich in essential nutrients, almonds make a great replacement for unhealthy snacks and can be added to festive dishes. The latest ICMR Dietary Guidelines for Indians highlight almonds as a daily, healthy choice offering plant protein and long-term wellness. Regular almond consumption supports not just better health, but also the prosperity and well-being of the whole family.”
Sheela Krishnaswamy, Nutrition and Wellness Consultant said, “Sweet treats are a staple during Raksha Bandhan, but their impact on blood sugar and overall health is often overlooked. Sugar intake can cause glucose spikes, which is a concern especially for those with diabetes or pre-diabetes. This advice is for everyone who feels anxious about festivals because of sweets—you don’t have to miss out to stay healthy. As a nutritionist, I recommend choosing healthier options like almonds and fresh fruits during festive indulgence. Almonds are rich in protein and fiber, and when included in a balanced diet, they help maintain stable blood sugar levels and support heart health too.
