Flipkart, India’s homegrown e-commerce giant, in partnership with the North Eastern Development Finance Corporation Limited (NEDFi), organized a workshop in Guwahati to enhance digital market access for local MSMEs and artisans. The session, attended by over 100 participants, aimed to equip weavers and artisans with the skills and knowledge to scale their businesses through Flipkart’s marketplace. Shri P V S L N Murthy, Chairman and Managing Director of NEDFi, highlighted that the Flipkart Samarth program seeks to bridge the digital divide and create sustainable livelihoods for underserved communities. He also hinted at plans for a Common Facility Centre for packaging to support artisans’ product sales.
The workshop focused on promoting entrepreneurship, self-employment, and market readiness, leveraging Flipkart’s platform to connect local businesses to national consumers. Assam has seen a 100% year-on-year growth in seller onboarding, reflecting the increasing participation of local MSMEs in e-commerce. Flipkart’s collaborations with the Assam Industries & Commerce Department and the Assam Skill Development Mission further promote handlooms, arts, crafts, and supply chain skill development, generating employment opportunities.
In Guwahati, local sellers and artisans are witnessing a surge in demand through online channels, with digital sales complementing traditional marketplaces. The city is emerging as a hub for regional crafts, with entrepreneurs now leveraging e-commerce to reach customers beyond Assam.
