Godrej Consumer Products Ltd (GCPL) is betting big on emerging high-growth segments like pet care, body wash, liquid detergents, deodorants, air fresheners, and sexual wellness to drive future growth, anticipating a demand rebound in the next 12–18 months. MD & CEO Sudhir Sitapati cited easing food inflation, possible income tax cuts, and expected pay commission hikes as key enablers for this renewed optimism.
To counter slowing legacy segments, GCPL is ramping up innovation, with recent successes like its Fab Liquid Detergent (₹99), now clocking ₹250 crore in annual run rate revenue. The company also launched the pet care brand ‘Godrej Ninja’ and expanded offerings in deodorants and sexual wellness following its acquisition of Raymond’s FMCG portfolio, including Park Avenue and KamaSutra.
In Guwahati, retailers report rising consumer interest in affordable deodorants, liquid detergents, and household insecticides, with brands like Goodknight and Hit witnessing strong traction amid seasonal demand. The city’s expanding urban consumer base is responding well to GCPL’s value-driven innovations. GCPL is investing ₹700 crore to scale manufacturing in India and Indonesia. Quick commerce has emerged as a high-potential, margin-friendly channel. For FY26, GCPL expects mid-to-high single-digit volume growth and double-digit EBITDA growth in FY25, backed by innovation and global expansion.
