A growing shift in consumer behaviour is reshaping India’s gifting market, with Gen Z increasingly turning to coffee as a preferred choice for thoughtful and experience-led presents. Moving away from conventional, last-minute gifting, this generation is prioritising intentional purchases that reflect personality, shared moments, and everyday meaning.
Market trends indicate that coffee is no longer viewed as a routine beverage but as an immersive experience. From long conversations and creative brainstorming sessions to slow weekend mornings, coffee is becoming central to social interactions. Industry players note that rituals such as brewing together, experimenting with blends, and recreating café-style drinks at home are driving this transition towards more personal gifting habits.
The trend also aligns with Gen Z’s focus on individuality. Variants ranging from strong and bold to smooth and balanced allow consumers to curate gifts that mirror moods and preferences. As a result, premium coffee hampers paired with stylish mugs are emerging as popular options, offering not just products but shared experiences.
In Guwahati, the evolving trend is gaining traction among urban youth and young professionals. Retailers and café operators report a steady rise in demand for premium coffee products and curated gifting hampers. With the city’s café culture expanding and consumers becoming more brand-aware, businesses see significant potential for coffee-led gifting to grow into a strong niche segment in the local market.
