As the nation celebrates Children’s Day, Godrej Jersey has carried out a survey amongst the Indian parents to understand their rationale for giving milk to their child. While some highlighted the need to remain fit and weight management in addition to gaining some energy and as a meal replacement, 60% of parents across the country said that they give milk to their kids to maintain intake of calcium.
Titled ‘Bottoms Up…India Says Cheers to Milk!’ the comprehensive study covering consumer responses from Delhi, Lucknow, Mumbai, Pune, Hyderabad, Chennai, Bangalore, and Kolkata provides valuable insights into evolving consumer preferences and industry trends.
Commenting on the findings, Bhupendra Suri, CEO, Godrej Jersey, said, “Multiple research studies globally and in India have proven the nutritional value of milk, which is good for children.” Another interesting insight which came from report was that 90% of Indian kids drink milk more than 4-5 times a week, and more than 40% of parents were open to consider flavoured milk as a school meal, for consumption during the day, or more specifically during playtime.
