On the occasion of World Milk Day, Godrej Jersey released its latest consumer insights report, “Bottoms Up… India Says Cheers to Milk!”, highlighting significant shifts in dairy consumption trends. According to the survey conducted by YouGov, one in three Indians now consumes milk as a beverage, while 50% prefer flavoured milk or enhance taste at home.
The report also finds growing adoption of flavoured milk among Indian parents, with 45% offering it during the day and 44% using it as a refreshment during playtime. Bhupendra Suri, CEO of Godrej Jersey, said, “We are committed to meeting consumer expectations by balancing taste, nourishment and refreshment. Our Badam Milk is not just a treat but a healthy everyday choice.”
The insights were gathered from major metros like Delhi, Mumbai, Hyderabad, and Chennai, signaling a broader demand for innovative, high-quality dairy products. In Guwahati, the market mirrors national trends with increasing demand for flavoured milk among youth and working professionals. Distributors note that consumers are embracing convenient, ready-to-drink dairy options as part of their fast-paced lifestyles. A subsidiary of Godrej Agrovet, Godrej Jersey continues to blend heritage and innovation, driving growth in India’s evolving dairy sector.
