As Holi approaches, Godrej Vikhroli Cucina, the owned media platform of Godrej Industries Group (GIG), has partnered with celebrity Chef Harpal Singh Sokhi to promote a healthier, more authentic festive experience. In a special Instagram video, Chef Harpal demonstrates how to make naturally colorful Thandai using Godrej Jersey Milk, eliminating artificial dyes while preserving rich flavors.
With growing consumer awareness about food quality, the campaign highlights how natural ingredients can replace synthetic colors. Chef Harpal creates Thandai in four vibrant shades—saffron yellow, rose pink, pistachio green, and blueberry blue—using only natural elements. “Holihai, doston! Rang barse, par sirf natural waale!” he exclaims, reinforcing the message of pure and wholesome celebrations.
Shantanu Raj, Head – Marketing, Godrej Jersey, stated, “Godrej Jersey Milk enhances Thandai’s richness while ensuring authenticity. This collaboration encourages consumers to embrace real ingredients and traditional flavors.” In Guwahati, Holi triggers a surge in demand for premium dairy products, with consumers preferring healthier, natural options. Godrej Jersey Milk, known for its purity, is gaining traction among households and food businesses, reflecting the region’s growing shift towards quality-conscious consumption.
