Good Game, the world’s first as-live global gaming reality show, has launched operations in India, marking a significant development in the country’s fast-growing digital entertainment and gaming economy. The platform has appointed Samantha Ruth Prabhu as a global brand ambassador, joining Rishabh Pant and leading gaming creator Ujjwal Chaurasia. The winner of the show will receive prize money of ₹1 crore (USD 100,000), among the highest payouts in India’s reality television and gaming segment, along with an opportunity to represent the country globally.
From an economic standpoint, Good Game plans to invest up to ₹100 crore annually and is actively seeking brand partners and sponsors. The company estimates a minimum reach of 500 million viewers within India’s core youth demographic, underlining the commercial scale of the initiative. The competitive format combines esports, mainstream entertainment and performance-based evaluation, reflecting the monetisation potential of gaming as both sport and popular culture.
Founder Rai Cockfield said India’s large gaming and entertainment base offers strong long-term growth prospects, while Samantha Ruth Prabhu noted that evolving career aspirations are reshaping how success is defined for young Indians. Registrations for auditions are open to Indian citizens above 18, with in-person auditions scheduled in Mumbai and Delhi in February and March 2026.
