Good Game, the world’s first as-live global gaming reality show, has entered the Indian market with an ambitious plan to identify the country’s first Global Gaming Superstar. The platform has appointed Samantha Ruth Prabhu as a global brand ambassador, alongside Rishabh Pant and gaming creator Ujjwal Chaurasia. The winner will receive a prize money of ₹1 crore (USD 100,000), among the highest payouts for any reality show in India, along with an opportunity to represent the country at a global level.
From an investment perspective, Good Game plans to deploy up to ₹100 crore annually into the format and is currently engaging brand partners and sponsors. The company projects a minimum reach of 500 million viewers within India’s core youth demographic. The show’s competitive format blends esports, entertainment and real-world performance, evaluating contestants on gaming ability, creativity, on-screen presence and performance under pressure. Founder Rai Cockfield said India’s large gaming and entertainment base offers strong long-term growth potential, while Samantha Ruth Prabhu noted the platform reflects changing career aspirations among young Indians.
Registrations for auditions are open to Indian citizens above 18, with in-person auditions scheduled in Mumbai and Delhi in February and March 2026.
