Honda Motorcycle and Scooter India (HMSI) reinforced its commitment to road safety with a campaign in Dimapur, Nagaland, educating over 1,900 students and staff from Livingstone Foundation International, Shalom Public School, and Sakus Mission College. The initiative aimed to foster a culture of responsible road use among young individuals. The campaign featured interactive activities such as theoretical lessons on safe riding, danger prediction training, helmet awareness sessions, and practical exercises using Riding Trainers. HMSI’s innovative approach combined education with engagement, making road safety lessons impactful and memorable.
An HMSI spokesperson remarked, “Through these campaigns, we aim to create a generation of responsible road users and contribute to safer roads across the country.” Dimapur’s bustling market, a commercial lifeline for Nagaland, highlights the importance of road safety in ensuring uninterrupted trade and public safety. By targeting the younger demographic, HMSI aims to build a foundation for a safer community, directly benefiting the local economy and daily life in Dimapur.
Aligned with the Government of India’s goal to reduce road fatalities by half by 2030, HMSI’s efforts extend beyond campaigns. Its E-Gurukul platform and traffic training parks have already reached over 8.5 million people nationwide. With a vision for zero traffic fatalities involving its vehicles by 2050, HMSI continues to lead the way in road safety education. HMSI’s campaign in Dimapur is part of its broader mission to align with the Government of India’s vision of halving road fatalities by 2030. Through ongoing efforts, including its digital E-Gurukul platform and traffic training parks, HMSI has reached over 8.5 million people across the country. The company’s long-term vision aims to achieve zero traffic collision fatalities involving its vehicles by 2050.
