Apple’s latest flagship, the iPhone 17, is currently seeing its most significant price drop since its September 2025 launch, with an effective price tag falling as low as ₹44,768 during Croma’s ongoing “Everything Apple” sale. While the device carries an official MRP of ₹82,900 for the base 256GB variant, deal-savvy shoppers can achieve this sub-₹45,000 price point by stacking a series of aggressive offers. The discount structure includes a 2% instant coupon (₹1,658), a bank cashback of ₹2,000, and a substantial exchange value of up to ₹23,500 for an old smartphone, topped with a flat ₹8,000 exchange bonus. For those within the Tata ecosystem, an additional benefit of up to ₹4,974 in Tata Neu Coins brings the final effective cost to the headline-grabbing figure. Even without the Neu Coins, the phone is available for a highly competitive ₹47,768, making it a tempting proposition during the sale period which runs until March 8, 2026.
There are three compelling reasons to jump on this deal. First is the display revolution; the iPhone 17 is the first non-Pro model to feature a 120Hz ProMotion screen, finally bringing fluid scrolling and a 6.3-inch “Always-On” display to the standard lineup. Second is the A19 Bionic powerhouse, which offers a significant performance leap and native support for the latest Apple Intelligence features, ensuring the device remains relevant for years. Third is the charging and camera upgrade, with the phone finally supporting 40W fast charging and debuting a new 18MP “Center Stage” selfie camera. However, the primary reason to skip this deal is the highly conditional pricing. To reach the ₹44,768 mark, you must trade in a relatively recent high-end device (like an iPhone 14 or 15) in pristine condition and hold specific credit cards. For users without a high-value trade-in, the actual out-of-pocket cost remains closer to the ₹70,000 range, making it less of a “budget” steal and more of a strategic upgrade for existing iPhone owners.
