JK Tyre & Industries Ltd is set to rev up its brand presence in the Northeast with the JK Tyre powered Indian Racing Festival, scheduled for May 20 at IIT Guwahati. In partnership with Adventure-X Fusion Tribe, the high-octane roadshow will feature FIA-accredited Indian Formula 4 and Indian Racing League cars, drifting showcases in Lexus and BMW machines, superbike stunts, and karting prodigies, offering a dynamic platform to engage India’s next-gen racing fans.
Guwahati plays a strategic role in JK Tyre’s Northeast expansion. As a gateway city and urban growth centre, Guwahati has emerged as a key retail and branding hub for the company. With increasing SUV adoption and challenging terrains, JK Tyre’s Levitas Ultra range has gained strong traction among performance-seeking consumers. Past talent hunts and zonal motorsport rounds hosted here have also helped cultivate a dedicated local fanbase.
Srinivasu Allaphan, Director-Sales & Marketing, highlighted the company’s deep-rooted ties with the Northeast and praised regional government support. “This festival deepens our emotional and aspirational connection with the region while reinforcing our leadership in high-performance tyres,” he said. The initiative aligns with JK Tyre’s broader strategy of market leadership, innovation, and experiential engagement in India’s culturally vibrant and topographically diverse Northeast.
