With the New Year underway and health goals taking centre stage, weight management often tops resolution lists. As people reset their routines and look for sustainable ways to feel fitter and more energised, mindful eating and balanced nutrition take on renewed importance. Reflecting this shift, a new YouGov survey conducted in association with the Almond Board of California reveals that Indian consumers are increasingly embracing healthier choices, from exercising regularly to choosing nutrient-dense foods like almonds that support everyday wellness. Among these, California Almonds continue to feature prominently in morning routines and breakfast habits, with many associating them with improved satiety, better control over cravings, and sustained energy through the day. The survey, conducted across 16 cities in India, also highlights a broader shift toward holistic, health-focused living. A vast majority (92%) show strong interest in health and nutrition, with 51% reporting adoption of an active lifestyle with daily exercise.
Additionally, 63% of respondents say they are trying to manage their weight — often through consistent practices like daily workouts, drinking more water, and reducing sugar consumption. Nearly 40% of respondents say they consume almonds daily, with about 30% eating them first thing in the morning and 22% including them with breakfast. Purchase frequency also remains strong as 43% purchase almonds monthly, while another 44% do so weekly or bi-weekly. Preferences vary, with 30% opting for soaked or soaked-and-peeled almonds and 25% consuming them raw. Among dry-fruit consumers, a remarkable 86% choose almonds, reinforcing their widespread popularity. More than half of respondents (52%) associate almonds with overall health and wellness, while 41% link them to immunity, and 39% consume them to maintain protein intake. A significant 75% say almonds are part of their daily routine for essential nutrients, while 84% agree they are a healthy option. California Almonds offer 15 essential nutrients, including healthy fats, dietary fibre, protein, magnesium, potassium, and zinc, making them a minimally processed, wholesome addition to daily diets. 70% of respondents believe almonds support healthy weight goals, and 82% report improvement control over munching and weight after incorporating them regularly into their diets. Expert perspectives further reinforce consumer behaviour.
Sheela Krishnaswamy, Nutrition and Wellness Consultant, said: “With 15 essential nutrients, almonds support satiety and mindful snacking, which is exactly what people looking to manage weight and build healthier routines are aiming for.” Ritika Samaddar, Regional Head – Dietetics, Max Healthcare, added: “At the start of the year, I see many of my friends and clients setting clear health and weight-management resolutions. One of the most common challenges they face is managing hunger and staying consistent with healthier choices. Almonds fit naturally into these routines as they are filling, easy to include, and nutritionally balanced.” As Indians begin their New Year health journeys with weight management, fitness, and mindful eating in focus, the survey underscores how almonds have become an integral part of these goals.
