Mother’s Recipe, the legacy Indian food brand trusted for generations, is strengthening the visibility of its Ready to Cook spice mixes across the North East with a high-impact outdoor campaign this festive season. The initiative is built around a key consumer trend — more households are recreating flavour-packed restaurant favourites at home, while seeking convenience, authenticity and quality. The brand highlights that its all-natural spice mixes come with the assurance of no added preservatives.
The North East remains a strategic growth market for Mother’s Recipe, driven by strong food culture and openness to experimenting with diverse cuisines. The campaign, running from December 20, 2025 to the first week of January 2026, features premium outdoor hoardings at landmark locations across Agartala, Imphal, Dimapur, Aizawl and Shillong, ensuring maximum festive-season visibility. The creatives showcase restaurant-style dishes with strong appetite appeal and bold, relatable messaging.
Commenting on the rollout, Sanjana Desai, Executive Director, Mother’s Recipe, said today’s consumers want “great taste with ease,” and the brand aims to make authentic flavours accessible without compromising on quality.
Targeting families, young consumers and working professionals, the campaign focuses on driving curiosity, encouraging trials and strengthening brand recall. Mother’s Recipe says the message is simple; restaurant-style taste now begins at home.
