A transformative 15-day Entrepreneurship Development Program (EDP) by the National Institute for Entrepreneurship and Small Business Development (NIESBUD) has propelled VijayaSai Services, a rural startup from Krishna District, Andhra Pradesh, into the national spotlight. Founded by Gummadi Siva Narayana, the business offers organic jaggery, turmeric, and other homegrown products. Initially struggling with limited direction and poor market visibility, Narayana’s journey took a decisive turn after undergoing NIESBUD’s structured training.
The program equipped him with critical insights into market trends, consumer behavior, digital marketing, and branding. Post-training, VijayaSai Services witnessed a swift transformation—streamlined operations, strategic outreach, and positive customer feedback led to rapid business growth and a five-member strong team. The startup’s recognition at Startup Mahakumbh 2025 in New Delhi highlights how capacity-building interventions can turn grassroots ideas into scalable enterprises.
In Guwahati, where consumer interest in organic and ethically sourced products is rising, the story of Vijaya Sai Services is being closely watched by local retailers and distributors. The city’s expanding organic market is keen to explore collaborations with emerging rural brands, reflecting a shift in consumer priorities towards quality and trust-driven offerings.
