Nissan Motor India has rolled out its Test Drive Carnival, a pan-India initiative aimed at sustaining festive momentum and accelerating bookings for its New Nissan Magnite. Following strong October sales driven by Navratri, Dussehra, and Diwali demand, the campaign seeks to keep dealerships buzzing with customers while emphasizing the 5-Star GNCAP-rated compact SUV’s safety, performance, and innovation.
Throughout November, Nissan dealerships in 24 key cities are being transformed into experiential hubs featuring festive décor, interactive games, live RJ events, and quizzes. Prospective buyers can enjoy immersive test drives, win giveaways, and engage with radio personalities, reflecting Nissan’s broader strategy of blending experiential marketing with on-ground activations.
In Guwahati, the initiative has already attracted significant attention, with local dealerships reporting strong footfall and high engagement. Customers in the city are taking advantage of exclusive exchange benefits up to ₹60,000, cash incentives, and early booking perks, while experiencing the thrill of driving the Magnite. Dealers in the region note that the festive-themed campaign has reignited interest in compact SUVs, with many prospective buyers expressing keen interest in the newly launched KURO Special Edition.
Nissan is also extending full GST benefits, reducing prices by up to ₹1 lakh, further boosting affordability. The Test Drive Carnival reinforces the brand’s commitment to safety, innovation, and customer connection, inviting all car enthusiasts to experience the New Nissan Magnite first-hand.
