Nissan Motor India has launched the ‘Hattrick Carnival’, a nationwide campaign running from April 1 to 30, 2025, aimed at capitalizing on the festive spirit of Navratri and the ongoing cricket season. The campaign offers a hattrick of rewards, including total benefits of up to ₹55,000, additional carnival incentives of up to ₹10,000, and an assured gold coin with every purchase.
The company is supporting the campaign with a robust 360-degree media strategy across digital platforms, print, outdoor advertising, and influencer engagement. To enhance customer interaction, all Nissan dealerships will host cricket-themed activations, creating a festive and sporty showroom experience.
Guwahati has shown a notable uptick in showroom visits, as the Hattrick Carnival aligns well with consumer sentiments during the festive and IPL season. Local dealers report increased inquiries, particularly for the Nissan Magnite, which continues to gain popularity among SUV enthusiasts in Assam for its affordability and features. Nissan closed FY2024-25 with a record performance—over 99,000 units sold domestically, driven by the Magnite’s strong presence. Exports also soared, with 71,000+ units shipped to over 65 international markets, reinforcing India’s role as a key export hub for the brand.
