Organic India, a Tata Consumer Products brand, has launched its latest campaign titled ‘Sirf Naam Se Nahi, Kaam Se Organic’ with cricket icon Sachin Tendulkar, urging consumers to look beyond labels and demand proof of authenticity in organic products.
As awareness of organic food grows, so does confusion around what qualifies as truly organic. The campaign aims to address this by educating consumers and highlighting Organic India’s stringent quality standards, which include over 600 tests on herbs, direct sourcing from 2,000+ farmers, and internationally recognized certifications.
In the campaign film, Tendulkar appeals to viewers to verify the integrity behind organic claims. “In today’s world, it’s important to ask where your food comes from and how it’s grown,” he says, endorsing the brand’s commitment to transparency and traceability. In Guwahati, the campaign is expected to resonate with the city’s growing health-conscious consumers who often seek authentic organic options amid a flood of loosely regulated products. Retailers in Guwahati anticipate a positive response as demand for certified organic goods continues to climb.
