Oriflame’s premium fragrance Giordani Gold Essenza Man Elixir Parfum, priced at an MRP of INR 5599. The 50ml parfum is crafted for the modern man seeking sophistication, combining fresh top notes of Blackcurrant, Lemon, and Black Pepper with a rich heart of Elemi, Olibanum, and Moss. The base of Vetiver, Patchouli, and Ambery Woods ensures a warm, long-lasting scent lasting up to eight hours, emphasizing luxury and depth.
Encased in a stylish bottle with 24-carat gold accents, the fragrance represents a blend of elegance and masculinity. Positioned in the Woody Vetiver fragrance family, it aims to capture the attention of discerning consumers looking for premium offerings.
The parfum is gaining traction amid growing demand for luxury personal care products. Retailers report that buyers in this region are increasingly willing to invest in premium scents, especially when priced reasonably. The MRP of INR 5599 is viewed as competitive for this segment, and local outlets are leveraging the MRP to highlight the product’s exclusivity. The MRP remains a critical consideration for customers balancing quality and value.
