Seagram’s Royal Stag has launched the fourth edition of Royal Stag BoomBox – The Original Sound of Generation Large – in Kolkata, highlighting the expanding role of branded live events in India’s creative and experience-driven economy. The opening night, held at Aquatica Ground on February 21, drew thousands of attendees, underscoring the growing consumer shift toward large-scale cultural and entertainment gatherings.
Aligned with its ‘Living It Large’ philosophy, the platform blends Bollywood melodies with hip-hop beats while integrating immersive art installations, curated food experiences and interactive gaming zones. The event featured a gaming face-off led by Payal Dhare, followed by performances from DJ Sahil Gulati, Dino James, Fossils and headliner Armaan Malik. Participating artists emphasized cross-genre collaboration and audience engagement as key drivers of contemporary youth culture.
The four-city rollout with upcoming editions in Vizag (March 7), Mumbai (March 21) and Mohali (March 28) reflects how private sector investments are supporting India’s cultural infrastructure, tourism and local event ecosystems. As experience-led consumption gains momentum, large-format entertainment properties such as Royal Stag BoomBox are contributing to job creation across event management, production, hospitality and digital engagement sectors, reinforcing the broader growth of India’s creative economy.
