Sunfeast Dark Fantasy has unveiled its latest brand initiative, “Fantasy Zaroori Hai,” with Bollywood superstar Shah Rukh Khan leading the charge. The heart of the campaign is a captivating Hindi poem, written by National Award-winning lyricist Swanand Kirkire and narrated by Khan himself. The poem explores the importance of fantasy in daily life, urging people to embrace their imagination and escape the ordinary.
The initiative aligns with Sunfeast Dark Fantasy’s brand philosophy, “Har Dil Ki Fantasy,” emphasizing the personal yet universal power of fantasy. From the hustle of daily routines to whimsical adventures, the campaign resonates with the need to pause and reconnect with one’s dreams. Shah Rukh Khan, sharing his thoughts, stated, “Fantasy isn’t about escape — it’s where dreams begin.”
In Guwahati, this campaign is creating a significant buzz. Known for its vibrant culture and growing digital engagement, Guwahati has quickly embraced the message, with audiences relating to the theme of finding moments of fantasy amidst the city’s fast-paced environment. The campaign’s digital-first approach is receiving positive reactions across social media platforms in the region, further amplifying its reach.
