Shriram Finance Ltd., the flagship company of the Shriram Group and one of India’s leading financial services providers, has launched an inspiring new brand campaign titled ‘#TogetherWeSoar’. This campaign reflects Shriram Finance’s commitment to partner with aspiring India, highlighting the power of connection and unity.
Today, many Indians are embracing the ‘So, what?’ philosophy, reflecting the aspiration to overcome any challenges in their journey to success. This campaign aims to celebrate this spirit and depict partnership as a means to soar ahead, with a slice from Rahul Dravid’s own life. The message is clear: “Together, we soar. By building strong relationships with our customers, we help them step into their power and achieve their dreams.”
Cricket legend Rahul Dravid features as the brand ambassador, embodying the values of teamwork and resilience that Shriram Finance also stands for. His presence reinforces the brand’s commitment to nurturing partnerships that inspire growth. Elizabeth Venkataraman, Executive Director of Marketing at Shriram Finance, shared insights about the campaign: “Our creative approach, tailored in seven languages, allows us to connect deeply with diverse audiences across the nation.”
