Park Avenue Fragrances, a prominent brand under Godrej Consumer Products Ltd (GCPL), has launched “Amazon Woods,” a 4X Premium Perfume Spray, marking a bold expansion in India’s ₹2,800 crore deodorant market. With a renewed focus on high-performance yet affordable grooming products, the brand is targeting style-conscious men seeking long-lasting fragrances at deodorant price points. Priced at ₹225, Amazon Woods offers four times the perfume concentration per spray, combining citrus top notes with spicy and woody undertones. This launch redefines category expectations with its enhanced olfactory depth and premium packaging, supported by a new TVC featuring actor Ishaan Khatter.
In Guwahati, a fast-evolving FMCG market, local retailers view Amazon Woods as a potential bestseller. The city has seen a steady rise in demand for premium grooming products that are both affordable and high-performing. With its 4X perfume concentration and attractive pricing, Amazon Woods is well-positioned to cater to this demand. Retailers in areas like Ganeshguri and Beltola expect the product to perform well among customers who seek sophisticated fragrances without stretching their budgets. The brand’s strong recall and revamped packaging are also likely to drive impulse purchases at point-of-sale.
“Consumers in the fragrance category seek exceptional scents that truly last. Inspired by this key insight, we’re excited to introduce Amazon Woods – the newest addition to the Park Avenue range. It’s a beloved fragrance known for its long-lasting performance, all at a price that’s remarkably affordable “said, Neeraj Senguttuvan, Head of Marketing – Personal Care, Godrej Consumer Products Limited (GCPL).
