Soch, India’s leading evening and occasion wear brand, is thrilled to announce the grand opening of its first-ever store in Guwahati, marking its debut in Assam. This new store offers Soch an exciting opportunity to extend its signature blend of elegance and tradition to a wider audience. The Guwahati store proudly showcases the recently launched Festive collection and the Wedding wardrobe collection, a stunning mix of contemporary elegance and traditional craftsmanship.
Spanning over 1150 square feet, the new Soch store in Guwahati offers an immersive shopping experience for its customers. As part of its strategic expansion, Soch is excited to establish its presence in the northeastern region, following its widespread popularity across the rest of India.
Commenting on the opening of the new store, Vinay Chatlani, CEO and Co-founder of Soch Apparels Pvt Ltd, said, “Soch’s strong foundation of customer trust and a wide range of exquisite ethnic wear positions us well to expand into the promising Guwahati market.” With over 175 exclusive stores across 70 cities, Soch ensures accessibility for a broad customer base. Store Address: Ground Floor, Deka Premises, Below Federal Bank, GS Road, Guwahati, Assam – 781005.
