Sony India has launched its largest-ever television, the 249 cm (98-inch) BRAVIA 5, marking a bold entry into the super large-screen segment. Engineered for an immersive “Cinema is Coming Home” experience, the BRAVIA 5 is powered by Sony’s Advanced AI Processor XR and XR Backlight Master Drive, delivering enhanced realism with lifelike detail, brightness, and contrast.
The mini-LED display is equipped with Dolby Vision and Dolby Atmos for stunning visuals and multidimensional surround sound. Studio Calibrated Mode, including Prime Video and Netflix Adaptive Calibrated Modes, ensures visuals reflect the creator’s intent, even for live sports. The Sony Pictures Core feature provides access to a vast library of near 4K Blu-ray quality content, including IMAX Enhanced titles.
The TV is priced at ₹6,49,990 with a special ₹25,000 cashback on select cards and a curated EMI of ₹19,995. It is available at Sony retail stores, ShopatSC.com, leading electronics outlets, and major e-commerce platforms. In Guwahati, premium consumer demand is steadily rising, with luxury homes and hospitality players expressing interest in high-end entertainment solutions. Local retailers anticipate strong uptake for the BRAVIA 5, driven by aspirational lifestyle trends and increasing digital content consumption.
