Sony India has launched the second-generation ULT POWER SOUND lineup, featuring ULT TOWER 9, ULT TOWER 9AC, ULT FIELD 5, ULT FIELD 3, and ULTMIC1, promising deep bass, immersive sound, and festival-like energy. Each product comes with the signature ULT button for enhanced bass modes. Sony India Managing Director Sunil Nayyar said the launch reflects the company’s vision of transforming music experiences, adding that brand ambassador Karan Aujla’s youth connect amplifies the appeal. Aujla called the range “par excellence,” delivering “deep, soul-stirring bass and crystal-clear sound.”
In Guwahati’s electronics market, dealers expect strong interest from youth and music enthusiasts, particularly for the portable ULT FIELD 5 and ULT FIELD 3, given the city’s growing culture of outdoor events and home parties. Retailers anticipate demand ahead of the festive season, with premium buyers eyeing the ULT TOWER 9 for large gatherings.
The ULT TOWER 9 boasts 25-hour battery life, while the ULT TOWER 9AC offers plug-and-play convenience. The rugged, waterproof ULT FIELD models cater to travel and adventure needs, and the ULTMIC1 ensures high-quality karaoke experiences. The lineup is available at Sony retail outlets, major electronics stores, and online platforms, starting at ₹14,990.
